With the growth in the Indian and international entertainment industry, Kulraj Randhawa founded Polka Dots in the year 2010. A company established as a one stop shop in the field of entertainment. Having a bachelors degree in the field of Businesss management, and being a successful actor, Kulraj has in sighted to fulfill the vacuum between demand and supply of exceptional content. With her vast experience spanning 12 years, and having worked in the largest Entertainment industry in the world, Kulraj wants Polka Dots to strike the right balance between content, talent and expertise.
India besides having the second-largest population in the world (1.21 billion in 2011), it is a young nation with a median age of 26.2 years. India's Media and Entertainment industry is one of the fastest-developing in the country, driven by changing consumption patterns, increasing middle-income households and the propensity of consumers to spend on leisure and entertainment.
India has diverse content markets. The majority of India's urban consumption comes from non-metro cities i.e, the regional markets with distinct cultures, languages and content preferences. These regional markets, per say "markets within a market" - provide global Media and Entertainment companies with a variety of opportunities to deliver localized content. Polka Dots strives to keep abreast with the Indian sub market trends as well. Many global film studios and TV broadcasters have already entered these markets and are producing regional-language content , hence provide vast opportunities to invest. In order to successfully produce content of exceptional standards, Polka Dots intends to collaborate with the expertise of other experienced companies/ organizations from across the world.
Technology is constantly changing and upgrading. Keeping abreast with the current demands of the industry, Polka Dots provides the best quality in the latest High Definition Formats, as well as 3D hologram projection for marketing and advertising of films and television shows.
Polka Dots apart from breaking barrier of exceptional ideas of creativity in entertainment, also focuses on meeting the demand of the viewers as well as the content seeker, while exploring the various permutations available at different junctions and genres.
With more than 600 television channels, 100 million pay-TV households, 70,000 newspapers and 1,000 films and 1,500 short films produced annually, India’s vibrant media and entertainment industry provides attractive growth opportunities for global corporations. Enticed by economic liberalization and high volumes of consumption, many of the world's media giants have been present in the Indian market for more than two decades. However, in recent years, with near double-digit annual growth and a fast-growing middle class, there has been a renewed surge in investments into the country by global companies.
Polka Dots, a multidimensional Entertainment Company, engages in business of various mediums, within the entertainment industry. A question arises, what can we do for you?
Every maker wants to save cost, but a country, driven by the availability of a skilled workforce and the low cost of services, results in a great combination. Keeping the highest qulity standards in mind, for world class TV commercials or music videos, Polka Dots aims to create exclusive content for an international platform.Polka Dots offers producers, companies, agencies, clients to use their services to ideate creative commercials.
Any given product has a better recal value, if there is a tangible merchandise associate to promote it. Polka Dots specializes in creating innovative and tailor made merchandise to promote any kind of entertainment related activity. Creating objects to propagate the idea behind a feature or a TV show/Event, wnhances the expression of the same.
India is the second-largest pay-TV market in the world, with 108 million subscribers and a reach of 48% of Indian households. The TV distribution industry is dominated by analog cable, which is highly fragmented and includes about 60,000 LCOs and 1,000 multi-system operators (MSOs). However, fierce competition among DTH operators and a recent Government policy mandating the digitization of cable TV is driving the growth of digital TV in India. With a conducive regulatory environment and high volumes of content consumption, India holds significant potential for foreign investments across all segments of the entertainment industry
The digitization of India’s analog-dominated TV distribution infrastructure is reducing the revenue leakages associated with underreporting and is increasing broadcasters’ subscription revenues. Polka Dots help to pave the inroads for this content to be distributed, for a fast growing market of the Indian sub-continent.
Polka Dots offers a set up to organize / promote live shows and events, music concerts, premiers to be hosted in India or with Indian talent hosted overseas.
The company also engages services to cover/buy recorded concerts to be aired on dedicated channels for the same.
