Changing lifestyle patterns and growing disposable income have spurred the demand for niche content, supported by strong advertiser interest in targeting wealthy and urban consumers. TV broadcasters have recently launched new channel genres such as home shopping, crime, science, travel and lifestyle in India. Unlike films, television requires new content on a higher frequency. Having been part of the TV industry, Polka Dots understands the pulse of the viewer/ viewer ratings. Specializing in production, content creation, conceptualization and presentation, Polka Dots aims to collaborate with other global television platforms, to create content for the individual requirements for different regions across the globe. Currently Polka Dots is working on a concept for a travel based show to different destinations around the world, to showcase and highlight the tourism of the respective countries. This show intends to stir the curiosity amongst viewers to appreciate and visit the filmed countries.

Polka Dots currently is also absorbing and buying out different formats for television series, which appeal to the youth and the Indian audience. Reality/ Game show, Fiction/ Non-fiction, Drama, thrillers etc , are some of the genres we look out for from the international producers/ distributors.